It’s humbling to reach a point in your life when people ask you for career advice. After giving a presentation on website optimization to small-medium sized businesses (M2Con 2013), a member of the audience asked me for some career advice and how to break into the field of inbound marketing. Here was my honest response.
The role of a salesperson has changed dramatically in light of the information economy. Consumers have an endless supply of information at their fingertips. However, that information may not always be accurate, leading to misconceptions about your product or service. Fortunately, this environment has made way for the modern salesperson who takes a consultative, educational approach to understand a client’s needs and drive new business into their firm. As an inbound marketing strategist in a sales position, I want to give you my advice on how to succeed in this new era of sales.
Sacrifice is one of the most honorable traits of a leader. In his book "The 21 Irrefutable Laws of Leadership," John Maxwell states that "a leader must give up to go up." From the business world to community groups, being able to put the needs of … [Continue reading]
As a presenter or speaker one of your objectives is to grab and maintain the audience's attention. Lose them, and you've lost your point. By adding a simple yet powerful black slide into your presentation, you'll find yourself surrounded by an … [Continue reading]