Let’s face it- Summer is just around the corner and you’re company’s website is in need of a lean makeover! Your website is your company’s biggest digital asset, responsible for driving-in new leads, collecting contact information, and generating sales. Is your website on it’s “A” game? Here are 5 easy tactics to improve your website and get it into the best shape of it’s digital existence.
1. Tidy-Up the Home Page
The home page should be clean, smooth flowing, and worthy of visitors’ attention by using clear and straight to the point calls-to-action. A beautiful home page is not just a well-designed pretty face- its captivating personality highlights your eBooks, whitepapers, and newsletters. Capture their attention by writing short, easy-to-read calls-to-action that pique their interests and force them to explore what’s really beneath the surface. You know what visitors want from your site, so avoid the games when it comes to delivering that unique and flavorful content!
2. Simplify Your Contact Forms
Your visitors have limited attention spans, quite frankly. It’s important to hold their attention and help them complete goals as easily and naturally as possible. When it comes to the contact form, keep it simply by only asking for the most pertinent information. Once visitors have submitted their information, you should have enough data to connect with them over the phone and garner the secondary information. That’s when things really get interesting!
3. Spice It Up with Mixed Content
Whether it’s a photo gallery or a new YouTube video of your hotel’s exquisite lobby and rooms, people enjoy a little bit of variety when they browse a website. Yes, they’ll be reading the detailed description of the deluxe room, fully-fitted with a jacuzzi and flat-screen high-definition television. However, add a few photos of the room to the mix, and your site can really sell those suite spots better than any word in the English dictionary!
4. Get Active on the Blog
If you have a website, it’s time to start blogging about the topics you know well and your customers should well know. It might be intimidating to watch your competitors run a consistent blog for the past few months (or years), but you- being an industry thought leader who knows how to connect with your target market- have the capacity to produce better content!
Start-off by devoting a few hours each week to this part of your online marketing makeover regimen. In a matter of weeks, you’ll start building up an endurance for writing fresh new content that pulls new visitors onto your website. The first few runs on the blog may mean jumping a few linguistic (and metaphorical) hurdles, but it will make you and your website stronger in the long-run!
5. Use a Newsletter to Stay Top-of-Mind with Your Contacts
Newsletters are a great way to keep your brand at the top of your customers’ attention span. Naturally, they’ll forget about your company if they don’t hear from you in a while. The newsletter is your chance to re-engage website visitors and keep them updated on relevant and interesting company news. Make sure you have a concise email sign-up form on your site, with an offer that is meaningful and worth their while. When visitors willingly give you their email address they are signaling that they trust and value your content. Maintain that trusting relationship by providing quality newsletter content that is informative and delivers what was promised at the sign-up stage.
What are some other ways you plan to make your website work harder for you in the months ahead? Let me and fellow readers know in the comment section below!