What’s the cost of a custom website? That depends, in large part, on how much you value your brand’s message and identity. If consumers’ opinion of your brand mean anything, then the cost of getting a custom website is paramount to your digital existence. Then again, the question you really might be asking is: “what is the cost of not having a custom website?”
A company’s online reputation is shaped by a variety of factors, such as customer reviews, articles written by online news outlets, and the profiles you’ve built on popular social networking sites. Because Facebook pages and Twitter accounts are limited in their ability to communicate your company’s value proposition, your website becomes the digital cornerstone of your online image.
A custom website tells the story of your company like no other platform available can, in a manner that turns skeptics into believers and believers into buyers. The many elements of a customized site conveys several important messages to your customers, where each message or benefit can be thought of as the true cost of having a custom website.
For starters, the intuitive layout of a customized website subconsciously informs visitors that you care about their experience. Visitors are seamlessly guided throughout your site, confident that they themselves are navigating the tour. In a matter of clicks they are signing up for your monthly newsletter, eager to receive the promotions they never knew existed.
In addition, the colors are specific to your company, helping establish your core identity and familiarize visitors with your brand. Specific colors are chosen because they bear a certain degree of significance to your buyers. Whether the colors are blended into your background or calls-to-action, each pixel contributes to the personification of your brand’s identity.
Third- landing pages. Landing pages are those finely-crafted pages intended to drive conversions. Each and every feature on the page has been methodically planted to increase conversions and enhance visitors’ experience with your brand. With a custom website, your landing pages can be distinguished from other pages on the website, ensuring that the navigation and secondary calls-to-action do not interfere with the conversion process.
What this platform creates is a memorable, positive experience with your company’s digital presence. Your website visually narrates the unique and powerful story behind your company’s identity. Since the story behind your company is different than the story of any other company, your website should be able to convey that difference. As a result, visitors have a stronger sense of what to expect when they visit your website in the future. Should a new promotion be made available, accessing your site for this special offer would almost be second-nature.
Keep in mind the digital platform on which consumers are interacting with your website. Tablet and smartphone markets are growing at a rapid pace. When your website has the functional and visual appeal that consumers so desperately desire, visitors have a greater propensity to stick around, listen to your message, and consider your offers.
Think of a website as an investment in your company’s online presence. It represents your business on the web, conveying who you are, what you do, and why consumers should buy your product or service. Since you only have one website to represent your company, it’s wise to develop a site that encompasses your exact image.
Custom websites are elegantly designed with the focus of your business objectives in-mind. Calls-to-action empower the site to automate your specific objectives. The effort that goes into developing these buttons reflects your understanding of the target market. And here’s the money ball: your customers understand and appreciate this!
Present visitors with a bad experience and they’ll never forget that first impression, potentially resulting in lost business for your company. A positive user-experience, on the other hand, could open the door to new markets, helping your company generate customers for life. Then, at that moment, you’ll truly understand the cost of a custom website.
Does your company currently have a custom website? If not, what’s holding you back?